Generation Bubble

Bubble Chubby: Bodies, Pleasures and the Soft Eugenics of American Körperkultur

We at Generation Bubble confess that few things perplex us more than the contemporary cult of fitness. The whole phenomenon strikes us as an exercise (pun intended) in superfluity, if indeed not futility. The cardio cubicle dweller, the steroidal stock analyst, the iron-man management consultant — each appears a picture of irrelevancy. Muscles taut as [...]