Generation Bubble

The Joe You Know: On Shakespeare and "Stealth Starbucks"

It seems a growing contingent has shown itself unwilling to pony up the premium Starbucks attaches to their elaborate coffee drinks…. Duly alarmed by this defection and the dwindling flow of tribute it represents, Starbucks has thus decided to don a “more bohemian guise featuring live music performances, poetry readings and sales of alcohol as well as hot drinks ” in order to recapture the public’s fealty and shopping dollars. Such a guise goes by the name “community personality” in Starbucks’ corporate idiom.