Generation Bubble

The Knack … and How to Forget It: An Inquiry into Consumption Deskilling

Contemporary capitalism seeks to make us all into rabid collectors, constantly crossing off items of a list we think we’ve devised but is actually just an edit of a list dictated by retailers to suit their own ends. Overall, consumption goods, like labor in the production process, become somewhat generic; demand becomes perfectly fungible, ready to soak up the ever-increasing amount of stuff that will be dumped on the market as capitalist production necessarily expands.