Generation Bubble

Building the Mystery: Social Media as Collective Epic

Weblogs, Twitter and Facebook become much more than communication devices; they become the very means by which people secure an effective ontology: “I tweet, therefore I am.” The daily output of one’s tweets or of one’s Facebook updates becomes the stuff of the first-person-corporate novel, which seduces one into thinking she is the hero of, while positioning her as merely one of many others in an anonymous collective, meeting over virtual conveyor belt of successive tweets or updates that get pushed down the screen.